Every dealership wants to close deals faster, and so do their customers. But identity and insurance checks still rely on outdated, manual steps that stall deals and expose dealerships to growing fraud and operational challenges.
CLEAR and Gather are partnering to change that. Gather enables auto dealerships to instantly verify a customer’s identity and validate insurance in one seamless step. Soon*, CLEAR’s identity verification technology will be directly integrated—with verified customer information flowing directly into a dealership’s DMS or CRM. Together, Gather and CLEAR will help dealers move faster, stay compliant with state and federal requirements, and reduce the risk of fraud.
An ID is Not an Identity
Across the automotive industry, identity spoofing and insurance fraud are on the rise. Synthetic identity fraud attempts surged 98% in auto lending1, contributing to an estimated $9.2 billion in industry-wide fraud loss exposure2.
A driver’s license is just one layer of identity, and on its own, it doesn’t always confirm who someone really is. Rapid advancements in generative AI have made it faster and cheaper to fake documents, making document-based checks vulnerable to criminal exploitation. Instead of relying on documents alone, CLEAR takes a multi-layered approach to identity, drawing on hundreds of real-time signals to confirm a person is who they claim to be.
With CLEAR embedded directly into Gather, dealerships will benefit from this multi-layered approach with verification including:
- Biometric matching checks that the person verifying is the same person on the government-issued ID
- Liveness detection confirms face is live – not a photo, video, or spoof
- Document authenticity checks validate that the government-issued ID is real, untampered, and valid
- Source corroboration cross-checks identity data against authoritative third-party databases
- Watchlist screening screens against OFAC, PEP, sanctions, and adverse media lists
- Device analysis assesses device security to prevent access from compromised or spoofed devices
A Seamless Start to Every Dealership Visit
Whether customers choose to verify at home or on-site, CLEAR’s integration with Gather will offer a frictionless experience. Those that have used CLEAR in the past will be able to verify instantly with a selfie, while new users will enjoy the same experience after a quick, one-time setup. By matching a selfie to a government-issued ID, CLEAR creates a reusable identity that customers can use to reverify anywhere CLEAR is accepted.
Identity is foundational, especially when it comes to major transactions like buying a car. CLEAR is proud to help Gather modernize operations, stay ahead of fraud, mitigate risk, and maintain compliance—all while delivering a seamless and secure experience for customers. Together, Gather and CLEAR are setting a new standard for trust in automotive retail.
Schedule a call with Gather today.
*This integration is not yet live.
1 Point Predictive, 2024 Auto Lending Fraud Trends Report (May 2024)
2Point Predictive, 2025 Auto Lending Fraud Trends Report (March 2025)
Every dealership wants to close deals faster, and so do their customers. But identity and insurance checks still rely on outdated, manual steps that stall deals and expose dealerships to growing fraud and operational challenges.
CLEAR and Gather are partnering to change that. Gather enables auto dealerships to instantly verify a customer’s identity and validate insurance in one seamless step. Soon*, CLEAR’s identity verification technology will be directly integrated—with verified customer information flowing directly into a dealership’s DMS or CRM. Together, Gather and CLEAR will help dealers move faster, stay compliant with state and federal requirements, and reduce the risk of fraud.
An ID is Not an Identity
Across the automotive industry, identity spoofing and insurance fraud are on the rise. Synthetic identity fraud attempts surged 98% in auto lending1, contributing to an estimated $9.2 billion in industry-wide fraud loss exposure2.
A driver’s license is just one layer of identity, and on its own, it doesn’t always confirm who someone really is. Rapid advancements in generative AI have made it faster and cheaper to fake documents, making document-based checks vulnerable to criminal exploitation. Instead of relying on documents alone, CLEAR takes a multi-layered approach to identity, drawing on hundreds of real-time signals to confirm a person is who they claim to be.
With CLEAR embedded directly into Gather, dealerships will benefit from this multi-layered approach with verification including:
- Biometric matching checks that the person verifying is the same person on the government-issued ID
- Liveness detection confirms face is live – not a photo, video, or spoof
- Document authenticity checks validate that the government-issued ID is real, untampered, and valid
- Source corroboration cross-checks identity data against authoritative third-party databases
- Watchlist screening screens against OFAC, PEP, sanctions, and adverse media lists
- Device analysis assesses device security to prevent access from compromised or spoofed devices
A Seamless Start to Every Dealership Visit
Whether customers choose to verify at home or on-site, CLEAR’s integration with Gather will offer a frictionless experience. Those that have used CLEAR in the past will be able to verify instantly with a selfie, while new users will enjoy the same experience after a quick, one-time setup. By matching a selfie to a government-issued ID, CLEAR creates a reusable identity that customers can use to reverify anywhere CLEAR is accepted.
Identity is foundational, especially when it comes to major transactions like buying a car. CLEAR is proud to help Gather modernize operations, stay ahead of fraud, mitigate risk, and maintain compliance—all while delivering a seamless and secure experience for customers. Together, Gather and CLEAR are setting a new standard for trust in automotive retail.
Schedule a call with Gather today.
