Why do we still wait in lines and shuffle documents just to prove who we are and what we can access? From boarding a flight and renting a car to checking in at a doctor’s appointment and applying for a job, we continue to rely on outdated methods of identity verification that are slow and unreliable.

At CLEAR, we knew there had to be a better way—experiences that were safer and easier, both physically and digitally, for consumers and businesses alike. So in 2010, we built it, launching in one of the most highly regulated, highest-stakes environments in the world—airports—where nothing can come at the expense of security.

From the start, we set out to create a reusable digital identity that lets people move through CLEAR-powered experiences with just a selfie—instead of repeating the same identity checks over and over again.

With CLEAR1, CLEAR’s secure identity platform for business, we’ve expanded beyond airports to help power identity verification across healthcare, financial services, workforce access, hospitality, rentals, and more—wherever identity matters most.

Our vision has always been simple: you are you, anywhere life takes you. Our mission is to make it safer, easier, and faster for people to prove just that: they are who they say they are.