Why do we still wait in lines to prove who we are? From boarding a flight to checking in at a doctor’s office to renting a car, we rely on outdated identity verification methods that create friction, leave us vulnerable to fraud, and fall short when convenience and security matter most.
At CLEAR, we knew there was a better way. A way to make identity both seamless and secure—physically and digitally.
So, in 2010, we built it. In the most highly regulated environment, where nothing can come at the expense of security. Our vision has always been that you are you, anywhere life takes you.
Today, that vision extends far beyond the airport. CLEAR has been helping businesses across different industries reduce fraud, streamline operations, and create trusted experiences.
And as our business offering continues to grow, we’re evolving how we talk about it.
Meet CLEAR1
For the past few years, businesses have relied on CLEAR to deliver more than just verification. With a multi-layered approach to identity and the ability for users to instantly verify across our growing network of partners, we help businesses enhance security and build trust without unnecessary friction.
Now, we’re introducing a name that better reflects that full capability.
Meet CLEAR1.
It’s the same powerful solution, with a name that captures what we’ve always delivered: one unified product, one simple integration, and one trusted network––for all your identity needs.
What’s Changing? Just the Name.
Everything our partners rely on remains the same. The technology, the security, and experience are unchanged.
What’s new is a name that better reflects the breadth and strength of what we offer: identity assurance, not just verification.
Because identity is complex. But verifying it shouldn’t be. CLEAR1 simplifies the process while strengthening security every step of the way.
So whether you’re fighting fraud, securing your workforce, or elevating customer trust, CLEAR1 delivers identity assurance you and your users can count on.
Let’s talk about how CLEAR1 can support your business.
FAQ
What is CLEAR1?
CLEAR1 is the new name for CLEAR’s identity product for businesses. It’s the same trusted product, now with a name that reflects its full capabilities.
Why did you introduce the name CLEAR1?
CLEAR has always been more than just identity verification––we deliver identity assurance that goes beyond basic checks. The name CLEAR1 reflects our commitment to providing one unified product, one integration, and one growing network that supports a wide range of identity needs.
Is CLEAR1 a new product?
No, CLEAR1 is not a new product; it’s simply a new name for an existing product that partners already use and trust. Everything businesses rely on remains the same, including our technology, security, and seamless user experience.
Does this name change impact how businesses use CLEAR1?
No, there are no changes to functionality, integrations, or the user experience. Everything works the same as before.
Do businesses need to update anything on their end?
No updates are required. CLEAR1 functions exactly as it has.
Will this change how end-users experience CLEAR?
No, the verification process remains the same, and the product interface will continue to display CLEAR (not CLEAR1).
Do businesses need to communicate this name change to their end-users?
No, there’s no need to communicate this to end-users. The verification flow will continue to reflect the main CLEAR logo and brand, with no mention of CLEAR1. That means no changes for users and no risk of confusion on your organization’s side.
Why do we still wait in lines to prove who we are? From boarding a flight to checking in at a doctor’s office to renting a car, we rely on outdated identity verification methods that create friction, leave us vulnerable to fraud, and fall short when convenience and security matter most.
At CLEAR, we knew there was a better way. A way to make identity both seamless and secure—physically and digitally.
So, in 2010, we built it. In the most highly regulated environment, where nothing can come at the expense of security. Our vision has always been that you are you, anywhere life takes you.
Today, that vision extends far beyond the airport. CLEAR has been helping businesses across different industries reduce fraud, streamline operations, and create trusted experiences.
And as our business offering continues to grow, we’re evolving how we talk about it.
Meet CLEAR1
For the past few years, businesses have relied on CLEAR to deliver more than just verification. With a multi-layered approach to identity and the ability for users to instantly verify across our growing network of partners, we help businesses enhance security and build trust without unnecessary friction.
Now, we’re introducing a name that better reflects that full capability.
Meet CLEAR1.
It’s the same powerful solution, with a name that captures what we’ve always delivered: one unified product, one simple integration, and one trusted network––for all your identity needs.
What’s Changing? Just the Name.
Everything our partners rely on remains the same. The technology, the security, and experience are unchanged.
What’s new is a name that better reflects the breadth and strength of what we offer: identity assurance, not just verification.
Because identity is complex. But verifying it shouldn’t be. CLEAR1 simplifies the process while strengthening security every step of the way.
So whether you’re fighting fraud, securing your workforce, or elevating customer trust, CLEAR1 delivers identity assurance you and your users can count on.
Let’s talk about how CLEAR1 can support your business.
FAQ
What is CLEAR1?
CLEAR1 is the new name for CLEAR’s identity product for businesses. It’s the same trusted product, now with a name that reflects its full capabilities.
Why did you introduce the name CLEAR1?
CLEAR has always been more than just identity verification––we deliver identity assurance that goes beyond basic checks. The name CLEAR1 reflects our commitment to providing one unified product, one integration, and one growing network that supports a wide range of identity needs.
Is CLEAR1 a new product?
No, CLEAR1 is not a new product; it’s simply a new name for an existing product that partners already use and trust. Everything businesses rely on remains the same, including our technology, security, and seamless user experience.
Does this name change impact how businesses use CLEAR1?
No, there are no changes to functionality, integrations, or the user experience. Everything works the same as before.
Do businesses need to update anything on their end?
No updates are required. CLEAR1 functions exactly as it has.
Will this change how end-users experience CLEAR?
No, the verification process remains the same, and the product interface will continue to display CLEAR (not CLEAR1).
Do businesses need to communicate this name change to their end-users?
No, there’s no need to communicate this to end-users. The verification flow will continue to reflect the main CLEAR logo and brand, with no mention of CLEAR1. That means no changes for users and no risk of confusion on your organization’s side.
