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INDUSTRY
Rentals
COMPANY SIZE
Enterprise
KEY OUTCOMES
30
fraudulent applicants flagged per day
Detected before reaching leasing teams
$10M
potential bad debt saved
Identified early to reduce downstream financial risk
97%
success rate
Completed quickly with a seamless applicant experience
Overview
Snappt, an applicant trust platform built for the multifamily housing industry, partners with owners and operators to help identify risk while keeping the leasing experience efficient and renter-friendly. Snappt integrated CLEAR1 to make identity verification fast and secure for applicants, while giving leasing teams more reliable information for approval.
“Fraud is rising across multifamily, but renters shouldn’t pay the price. Our goal is to make it easier for applicants to move through the leasing process while giving operators greater confidence in who they’re approving”
– Kyle Nelson, EVP of Corporate Strategy & Growth, Snappt
The Challenge
Rental application fraud rarely starts with something obvious. On the surface, an application can look viable: pay stubs from a legitimate employer, consistent bank statements, and a valid ID. However, those documents can be built upon a borrowed or entirely fabricated identity, with no intent to pay rent once approved. The widespread availability of AI tools has only further enabled bad actors to construct false identities designed to get past existing checks.
This kind of fabrication has real-world impact. More than 93% of multifamily owners and managers report experiencing fraud, with identity manipulation among the most common forms. In many cases, the consequences of fraud surface later in the leasing lifecycle, whether through missed rent payments, extended delinquencies, or costly evictions. Nearly one in four eviction filings can be traced back to fraudulent applications, highlighting how gaps in identity verification create significant financial and operational strain.
In today’s world, document checks alone are no longer enough. Effective protection against application fraud requires multiple, connected identity sources working seamlessly together.
The Solution
Snappt integrated CLEAR1 directly into its workflow, introducing multi-layered verification without disrupting the leasing experience. As an extension of the Snappt Applicant Trust Platform, CLEAR1 complements Snappt’s existing capabilities by verifying applicant identity alongside Snappt’s validation of financial qualifications. Together, this creates a more complete view of each applicant, linking verified identity with verified financial qualifications.
How it Works
Applicants can verify with CLEAR1 remotely during the online application process or on-site by scanning a QR code at the property. From there, CLEAR1 confirms each applicant’s identity through a multi-layered approach, combining hundreds of signals from biometrics, documents, devices, and verified data sources.
Applicants who have previously verified with CLEAR can confirm their identity instantly with a selfie. Applicants who are new to CLEAR complete a one-time setup, typically in under 90 seconds, creating a reusable identity they can use in future interactions.
This quick and easy verification process helps Snappt and properties keep workflows moving, allowing leasing teams to spend more time guiding renters through important steps such as approval and move-in.
“Doing the right thing for residents and our teams means continuously improving how the leasing process works. With Snappt and CLEAR, verification is simple for applicants and gives our teams greater confidence as they manage operations across the portfolio.”
– Kevin Owens, President, Arqline
Why CLEAR1?
CLEAR1 brings a multi-layered approach to identity verification, combining signals from biometrics, documents, devices, and verified data sources, to provide Snappt with a more accurate, secure view of the person on the other side of the application.
Snappt also chose CLEAR1 for its reusable identity model and broad consumer adoption. With more than 40% of applicants already being CLEAR Members, Snappt was able to immediately offer a faster, more familiar experience to a large share of renters. The trust CLEAR has built with consumers led to higher completion rates for first-time applicants, which in turn helps streamline the experience for renters as well as operators.
The Results
30
fraudulent applicants flagged per day
Detected before reaching leasing teams
$10M
potential bad debt saved
Identified early to reduce downstream financial risk
97%
success rate
Completed quickly with a seamless applicant experience
CLEAR1 adds a measurable layer of identity fraud prevention to the rental application process. In the first six months of the partnership with Snappt, CLEAR1 identified more than 5,400 fraudulent applications—about 2% of all applicants—before they reached leasing teams. CLEAR1 also helped Snappt prevent more than $10 million in potential bad debt by stopping fraudulent applicants before they entered the leasing pipeline.
This added layer of security doesn’t slow the process down for applicants. Existing CLEAR Members go through the verification process in half the time, while first-time users successfully complete verification at a 97% rate without extra guidance.
Stopping potential bad actors before they ever set foot on the property—or for on-site verifications, before they get past the front desk—helps operators protect their staff and the communities they serve. By combining strong fraud detection with a seamless verification experience, CLEAR and Snappt protect renters and assist operators, increasing trust and confidence throughout the leasing process.
What’s Next
As they look to serve more than 3 million homes by the end of 2026, Snappt and CLEAR will continue expanding their integration across markets, focusing on strengthening identity verification early in the screening process.
